Blog's Use in an Organizational Context

Nowadays, blogs are used to help organizations get closer to their employees and/or clients. There are numerous uses with blogs that can harm or do good to an organization. The advantage of having an official blog for an organization is the uniformity and timeliness of information. It is easy to use and thus, whenever there is news that need to be spread to the whole of the organization, a posting on the organization's blog will do the trick. Furthermore, it is very cheap to maintain; after all, the blog is basically free, all one needs is a computer and an internet access. The organization can also use blogs to help their clients. Since the blog is open to public view, any questions or comments posted can be viewed by anyone and thus, an answer given can be to the benefit of many. 

However, there is also disadvantages to using blogs. There has been cases where an employee gone rogue posted irreparable bad publicity on the organization on the web. It was either that case or the one where, the employee, without knowing it, was spreading important information on his blog for competitors to view. All in all, blogs are a good tool for organizations to use as long as it is well monitored.